The Welsh Wire: Dr. Dino Signore

When someone owns the company, it’s easy to get immersed in the day-to-day minutiae of running the firm. But leadership expert and professional facilitator Dr. Dino Signore says a more valuable use of a company leader’s time is to step back and focus on setting the vision. “Once they’ve set that vision, then they start building the management team around that,” he tell Sheri Welsh in his interview for The Welsh Wire podcast, sponsored by the Family Business Alliance. “Then they have to orchestrate change. That could be the hardest part for them is that now something’s going to change — their role, their people’s role, all has to change. And then what comes after that is dealing with managing conflict. How do they manage through conflict is what they kind of look at.”

Signore shares his “six strategy questions” with Sheri and notes that “strategy is an executive way of thinking, and when I work with a lot of those smaller firms that’s yet what they’re developing, that ability to think strategically. Because you have to do it all the time. So it’s a part of what I do is I have the model and I try to teach the model so that they can continue to do it all the time. [It] has to have this continuity aspect to it has to be constantly done,” he says.

Signore tries to help his clients understand the concept of real-time strategic planning. “You have that vision, that mission, that touch point for who you are, and who you want to become, and you’re funneling every action and every activity through that and saying, does that match in real time? You’re constantly updating the strategy when it becomes a way of thinking as opposed to 10 items on a board.” he says.

Listen to Sheri’s entire interview with Dr Dino Signore.

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